What The Individual Thinks About Cosmetic Surgery Is The...

According to Solomon et al (2006), an attitude can be described in terms of three components: affection, behaviour and cognition. The model is known as the ABC model of attitudes. Affect refers to the individual’s feeling, emotions linked to an attitude object. Behaviour involves a person’s actions and past experiences regarding to an attitude object. Cognition refers to people’s beliefs, thoughts and attributes associated with the object. In the case, what the individual thinks about cosmetic surgery is the component of affect. How to act in certain ways toward the surgery is behaviour. Cognition is involved in the beliefs and knowledge of plastic surgery. For most of women, undergoing cosmetic surgery in life is an important issue that†¦show more content†¦The three increasing degrees of commitment which are compliance, identification and internalisation are related to the level of involvement with the attitude object (Solomon et al, 2006, p.282). The very complex cognitive process of cosmetic surgery is internalised and become part of the individual’s value system. This strong attitude is hard to change as it intertwined with self-concept and self-esteem. For example, some women regard the plastic surgery as displaying women’s appearance value. They see the surgeons and undergo the surgeries routinely to maintain their emphasis on the value of beauty. As this internalisation level of cosmetic surgery, women not only increase physical attractiveness but enhance self-value (Gan, 2007). According to balance theory, people tend to seek relations among elements that are perceived belonging together (Solomon et al, 2006, p.286). People alter these perceptions to make harmony among the elements’ relations. In the case, it is a positive relation between the cosmetic surgery and the danger of surgery procedure. Women who want to undergo the surgery hesitate about the risk. They will experience pressure to restore bal ance by changing the perceptions. Some accepting the hesitation of risk prompt a change in their attitude towards cosmetic surgery; others might give up the cosmetic surgery. As the theory, people are likely to observe changes in attitude when inconsistencies occur. 2.3 Reference