What The Individual Thinks About Cosmetic Surgery Is The...

According to Solomon et al (2006), an attitude can be described in terms of three components: affection, behaviour and cognition. The model is known as the ABC model of attitudes. Affect refers to the individual’s feeling, emotions linked to an attitude object. Behaviour involves a person’s actions and past experiences regarding to an attitude object. Cognition refers to people’s beliefs, thoughts and attributes associated with the object. In the case, what the individual thinks about cosmetic surgery is the component of affect. How to act in certain ways toward the surgery is behaviour. Cognition is involved in the beliefs and knowledge of plastic surgery. For most of women, undergoing cosmetic surgery in life is an important issue that†¦show more content†¦The three increasing degrees of commitment which are compliance, identification and internalisation are related to the level of involvement with the attitude object (Solomon et al, 2006, p.282). The very complex cognitive process of cosmetic surgery is internalised and become part of the individual’s value system. This strong attitude is hard to change as it intertwined with self-concept and self-esteem. For example, some women regard the plastic surgery as displaying women’s appearance value. They see the surgeons and undergo the surgeries routinely to maintain their emphasis on the value of beauty. As this internalisation level of cosmetic surgery, women not only increase physical attractiveness but enhance self-value (Gan, 2007). According to balance theory, people tend to seek relations among elements that are perceived belonging together (Solomon et al, 2006, p.286). People alter these perceptions to make harmony among the elements’ relations. In the case, it is a positive relation between the cosmetic surgery and the danger of surgery procedure. Women who want to undergo the surgery hesitate about the risk. They will experience pressure to restore bal ance by changing the perceptions. Some accepting the hesitation of risk prompt a change in their attitude towards cosmetic surgery; others might give up the cosmetic surgery. As the theory, people are likely to observe changes in attitude when inconsistencies occur. 2.3 Reference

Strategic Plan of Shangri-La Hotel Free Essays

string(140) " the guests a feeling of home and interacting but for that they need customers, without that they can’t do anything \(Kumar Swain 2011\)\." Table of Contents 1. 0Introduction2 2. 0Strategic Plan3 3. We will write a custom essay sample on Strategic Plan of Shangri-La Hotel or any similar topic only for you Order Now 0Describe mission statement, strategic goals and corporate strategies for a hotel4 3. 1Mission Statement4 3. 2Strategic Goals6 3. 3Corporate Strategies7 3. 3. 1Shangri-La Care 1: Shangri-La Hospitality from Caring People9 3. 3. 2Shangri-La Care 2: Delighting Customers9 3. 3. 3Shangri-La Care 3: Recover to Gain Loyalty9 3. 3. 4Shangri-La Care 4:  Take Ownership10 4. 0SWOT chart for the Shangri-La Hotel11 5. 0Conclusion14 6. 0Reference15 1. 0 Introduction Our group have chosen Shangri La as our topic of discussion for our report writing. Shangri La is a cooperation that has a lot of hotels and resorts in the whole wide world. The name of ‘Shangri La’ was actually from a novel published in 1933 named, ‘Lost Horizon’ written by James Hilton. In present days, the name ‘Shangri La’ has become famous in the worldwide. In 1971, Shangri La has its own deluxe hotel in Singapore. After that, Shangri La had grew into a huge cooperation which own 72 hotels and resorts in different countries, such as, Asia Pacific, North America, the Middle East, Europe and yet Shangri La is planning to develop more hotels in different countries. Besides that, Shangri La has two Asia’s most prestigious recreational clubs, that is, the Aberdeen Marina Club in Hong Kong, and the Xili Golf and Country Club in Shenzhen. Furthermore, Shangri La’s always follow Asian Hospitality as their unique hospitality to treat their customer. In order to compete with other hotels and resorts, Shangri La had emphasized on hospitality towards their customer. The main thing that makes Shangri La being successful and being different from the other hotels and resorts is offering high level of Asian standards of hospitality and caring for people. Therefore, Shangri La hotels and resorts will care for each and every customer. They will make sure that every customer will satisfied with their services. Shangri La search for trendsetters and professionals to serve their customer and to achieve the goal, that is, to make sure every customer has great experience once they stay in the hotels and resorts. Strategic planning is critical to business success. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning describes where you want your company to go, not necessarily how you’re going to get there. However, like all other â€Å"travel plans,† without knowing where you want to go, creating details on how to arrive are meaningless. Strategic planning defines the â€Å"where† that your company is heading. In order for a business to be successful, there needs to be a roadmap for success. A strategic plan helps to provide direction and focus for all employees. It points to specific results that are to be achieved and establishes a course of action for achieving them. A strategic plan also helps the various work units within an organization to align themselves with common goals. Building a strategic plan is not difficult. It will take some thought and some feedback from customers and others, but businesses should be routinely garnering feedback from appropriate constituent groups on an on-going basis. The process of developing a strategic plan should be rewarding for all involved and usually helps develop stronger communications between members of the planning team. Once developed, the key to making the plan work is a commitment to seeing it through and sound implementation. Many businesses have developed strategic plans only to put them on a shelf to gather dust. Managers need a well-developed strategic plan in order to effectively establish expectations for their employees. Without a plan, expectations are developed in a void and there is little or no alignment with common goals. A good strategic plan looks out 2 to 5 years and describes clearly how the business will grow and prosper over that planning horizon. 2. 0 Strategic Plan 3. 0 Describe mission statement, strategic goals and corporate strategies for a hotel 4. Mission Statement In 2010, Shangri-La Hotels and Resorts had more than seventy hotels and 40,000 employees, with a vision to double within five years, all while maintaining their unique culture of high quality caring and hospitality. In recent years, the hotel chain has won almost every global award, including Asia’s best hotel brand for business and vacation, best luxury hotel chain (Asia Money), best business hotel brand in Asia Pacific (Business Traveler) and top five best overseas hotel (Observer and Guardian) (Marquardt 2011). Shangri-La has a powerful vision for its employees as well as its guests. Employee learning and development is an integral role in Shangri-La and is part of the company’s mission, which states that its aim includes â€Å"enabling all employees to achieve their personal and professional growth. † Eng Leong Tan, Director for HR notes, â€Å"We seek to be the first choice employer among hospitality workers. We are committed to providing an environment in which employees can learn and grow. It is not enough just to pay well and offer good benefits. Growth opportunities are equally important, especially to younger employees† (Marquardt 2011). Shangri-La’s hotel mission statement we envision a community of responsible and educated citizens who are environmentally conscious, practice social responsibility in their daily lives and inspire others to do the same. We commit to operating in an economically, socially and environmentally responsible manner whilst balancing the interest of diverse stakeholders (Lincoln 2007). We strive to be a leader in corporate citizenship and sustainable development, caring for our employees and customers, seeking to enrich the quality of life for the communities in which we do business and serving as good stewards of society and the environment (Shangri-La Asia Limited 2010). â€Å"To delight our guests every time by creating engaging experiences straight from our hearts†. Again the same, they want to delight their quests, but as there is a low traffic of guests, it is self explanatory that they are not fulfilling the needs of their guests. According to their mission they want to differentiate them with others by providing the guests a feeling of home and interacting but for that they need customers, without that they can’t do anything (Kumar Swain 2011). You read "Strategic Plan of Shangri-La Hotel" in category "Essay examples" 4. 2 Strategic Goals Shangri-La Hotel is a facility of services which provide places to stay for customers around the world. It is known as a hotel or a resort for consumers to relax or  even have a  vacation at  the hotel. Shangri-La Hotel is a  much known hotel in Singapore  because it was founded there itself. Shangri-La Hotel has provided a hotel for business traveler. Therefore, it has made another target of business in its management. With these targets, the company has proven to be the world’s best finest hotel in management and services. This hotel has also been situated in Malaysia itself, which have also become a finest hotel for business travelers and also travelers around the world and locally. Therefore, with these achievements, we have decided to make a research about the company itself and prove of its facility that satisfies us as a customer (Shangri-La International Hotel Management Ltd. 2012). Great hotels are made by great employees, not by crystal chandeliers or expensive carpets. This strongly held belief at Shangri-La Hotels and Resorts translates to a firm commitment to employee development. Such dedication will be increasingly important as the group’s workforce grows from 37,000 to nearly 60,000 by 2013 (Shangri-La International Hotel Management Ltd. 2012). The process begins with careful selection staff are â€Å"hired for attitude, trained for skills† providing a fertile foundation for the Shangri-La philosophies to be embraced. Shangri-La then invests heavily in training perhaps more than any other hotel group with intensive, ongoing coaching for all staff at 68 hotels and resorts. The group then retains its high caliber staff by creating an environment whereby employees may achieve their personal and career goals. Shangri-La has one of the lowest staff turnover rate in the industry (Shangri-La International Hotel Management Ltd. 2012). 4. 3 Corporate Strategies Shangri-La Care the group’s defining feature is its exceptional and warm hospitality, as defined by its philosophy Shangri-La hospitality from caring people. All staff undergoes the â€Å"Shangri-La Care† training programme within six months of joining the group. The programme is designed to develop a consistent Shangri-La style of service to deliver a superior guest experience and build brand loyalty. Respect, courtesy, sincerity, helpfulness and humility are all core values of the training. Under the umbrella theme â€Å"Shangri-La Care the Shangri-La Way† the programme is divided into four modules: Shangri-La Care 1 – â€Å"Shangri-La hospitality from caring people†, Shangri-La Care 2 – â€Å"Delighting customers†, Shangri-La Care 3 – â€Å"Recover to gain loyalty† and Shangri-La Care 4 – â€Å"Taking ownership. The four modules of Shangri-La Care focus on the group’s mission: Delighting customers each and every time, part of Shangri-La’s guiding principles (Mohd  Rizal 2007). Shangri-La Care is a living culture within the group, strongly supported by top m anagement and continuously cascaded through the organization. All hotels are required to allocate a specific budget for people training and development and the hotels’ general managers are responsible for ensuring the all the allocated funds are spent year after year. Below is Shangri-La Care Modules that line out what service personnel do and how to serve their customers should best (Shangri-La International Hotel Management Ltd. 2012). 4. 4. 1 Shangri-La Care 1: Shangri-La Hospitality from Caring People First of all, addresses how to make the guests feel special and important by focusing on the five core values of Shangri-La Hospitality: Respect, Humility, Courtesy, Helpfulness and Sincerity. It also imbues  the value of  Ã¢â‚¬ËœPride without Arrogance’ as the service  hallmark (Mohd  Rizal 2007). . 4. 2 Shangri-La Care 2: Delighting Customers Focuses on the importance of guest loyalty and how it can only be achieved by delighting the guests not just the first time but every single time. Employees must be guest obsessed, doing more for guests by ‘going the extra mile’, being flexible and never  saying no, anticipating and responding quickly, and recognizing the guest’s individual needs (Mohd  Rizal 2007). 4 . 4. 3 Shangri-La Care 3: Recover to Gain Loyalty High lights the importance of recovery when a mistake is made. When recovery is done well, it may be an opportunity to gain further commitment and loyalty but if there is no or poor recovery the lifetime value of the guest is lost in addition to at least 25 others who may hear of the incident through word of mouth. The module teaches the five steps to recovery – Listen, Apologize, Fix the Problem, Delight – the Extra Mile and Follow Up (Mohd  Rizal 2007). 4. 4. 4 Shangri-La Care 4:  Take Ownership Finally, addresses the importance of our employees taking ownership to show care for the customers, colleagues and company. The driver of ownership is  Ã¢â‚¬Å"SELF†, which means S (Show commitment), E (Eager to take initiative), L (Lead ourselves) and F (Filled with  passion). This module attempts to create in the employee’s the mind-set to live in an environment that is  filled with  Care for  guests, Compassion for colleagues and  Pride in the  company (Mohd  Rizal 2007). 4. 0 SWOT chart for the Shangri-La Hotel Strengths| Weaknesses| 1) Shangri-La Hotel is regarded as one of the world’s best management hotel. It includes Shangri-La Hotel and Traders Hotels. 2) Shangri-La Hotel manages to train well employees who are able to provide better quality services to customers. 3) Shangri-La owns strong capital and service that helps it earn good reputation and consumer loyalty. 4) Shangri-La Hotel the uniqueness of interior design of the hotel rooms, lobby, dining cafe and state of the art facilities has been able to attract customer’s intention. It also has been on the luxury of facilities, which can make customers feel comfortable. ) Improved the existing electronic Best Practice process to ensure company-wide benchmarking where ideas with potential for global implementation are highlighted. The most valuable Best Practice recognition was created and is awarded on an annual basis. | 1) Senior executives approaching retirement with no clear recognizable successor. 2) Problems in recruiting employees to work at the resorts. 3) Shangri-La is very famous in Asia but not in the other continen ts. So it is hard to attract those customers. ) Losing market share to rivals and higher overall unit costs relative to rivals 5) Unattractive compensation packages. Thus, failure to understand culture differences. | Opportunities| Threats| 1) Relatively safe and peaceful business environment. No natural disaster around the Hotel location, no riots, no terrorist attack, without violent protest or demonstration. 2) The resort hotel is located in a unique island with beautiful beaches and clear water ideal for snorkeling and living activities. 3) Shangri-La has opportunities to attract more ustomers. And then it can improve its fame all around the world. 4) The income of residents continued to rise, according to Maslow’s theory of the level demand, when the people’s living standards up to a certain extent, they hope to meet spiritual needs. Hotel facilities will attract customers’ so the hotel consumption of the people will continue to increase. 5) Increase presen ces in Asia and also relaxed travel restrictions. | 1) Aggressive fishing activities have been carried out nearby the island lately and it has caused unduly pollution as a result. ) There are many existing and newly built island resorts in the Asia-Pacific region. 3) The competitors are strong. There are lots kinds of hotels, so Shangri-La does not have tremendous competitiveness. 4) Restrictions on travel. 5) Increase in the cost of labor and current economic situation. | SWOT analysis can be defined as â€Å"a critical assessment of the strengths and weaknesses, opportunities and treats in relation to the internal and environment factors affecting an entity in order to establish its condition prior to the preparation of the long term plan. In addition, strengths and weaknesses analysis involves looking at the particular strengths and weaknesses of the organization itself and itself and its products/services range. It is an internal appraisal. An analysis of opportunities and thre ats is concerned with profit making opportunities in the business environment and with identified threats such as falling demand, government legislation and new competition etc. Therefore it is an external appraisal. 5. 0 Reference ) Online Business Advisor, 2006, (Why is Strategic Planning important), viewed 23 February 2012, Available from: http://www. onlinebusadv. com/? PAGE=171 2) David Ingram, D 2012 (Why is the Implementation of projects important to strategic Planning and the Project Manager) viewed 23 February 2012, Available from: http://smallbusiness. chron. com/implementation-projects-important-strategic-planning-project-manager-18215. html 3) Shangri-La 2012, (International Hotel Management Ltd. ) viewed 23 February 2012, Available from: http://www. shangri-la. com/en/corporate/aboutus/overview 4) How to cite Strategic Plan of Shangri-La Hotel, Essay examples

Pashmina Clothing Line Of Nepal Nepalese Pashmina

Question: Explain Pashmina Clothing Line of Nepal. Answer: Introduction: Pashmina refers to the kind of textile that made with the combination of cashmere and silk. However, many argue that pashmina is not only the blend of this two only, in fact it is the higher grade of cashmere. Pashmina comes from a Persian word Pash that refers to fur of specific Tibetan animals, primarily goats. The clothing made of pashmina is extremely popular all across the world. The majority of the total amount of pashmina produced and delivered from the Nepal. Even, Nepal offers several types of pashmina that actually have the potential to meet the need of the people from all across the world. Especially, the countries like Australia where the weather fluctuates in every session. Clothing products from different types of Pashmina that manufactured in Nepal can actually become very popular in these countries market. In addition, as the technology in the clothing industry is improving day by day, it actually helping the products made from pashmina to introduce new and unique typ es of clothing segment that have the potential to grab the market of the entire world. Furthermore, Nepal market is too small for the product like pashmina clothing, as it has the potential to grab the entire world market. In this study, the focus is on the hypothesis that evaluate whether the introduction of pashmina product on the Australian market can have the expected amount of impact or not. Literature review: Marketplace: According to Ben et al. (2015) any business have to target those particular markets which covers more and more people. Australia as a marketplace is huge. In addition, the country has different types of climates from the extreme hot to very cold. As a result of that, the citizens of the Australia utilizes several types of clothing lines. This induces clothing lines made from the product like pashmina the opportunity to grab the major portion of the market. According to BUCKRIDGE (2014) different types of weather does play a huge part in increasing the demand of pashmina clothing in the Australian market. In fact, the demand for the pashmina product in the Australian market is so much higher, it actually experiences a supply gap. As per the article by Campbell (2015) successful introduction of any product in a particular market depends on the potential desire or needs of the customers of that particular market. Therefore, as the Australian market is experiencing supply gap over the pa st few years in the pashmina clothing category, it is the perfect time to target the market to introduce more and more pashmina clothing. As opined by Carrigan and Bosangit (2016) the prominent quality of pashmina manufactured in the Nepal market. Therefore, pashmina clothing that manufactured in Nepal do have competitive advantage in the market. Competitive advantage does help companies to gain popularity in the new marketplace. Chang (2013) mentioned moderate climate and casual lifestyle leads major portion of the Australian citizen to spend less on clothing as compared to other European economies. In 2014, clothing retail turnover in the Australian market was estimated around AUD$17 billion and if the estimation includes clothing sales in the departmental stores, the turnover rises up to AUD$21 billion. From the international perspectives, Australias population is near about the one third of the population of the United Kingdom but the estimated figures represent that the citizen of Australia actually spend one seventh of the amount in the clothing that United Kingdom spent. This depicts the fact that introduction of pashmina clothing in the Australian market can actually have lesser impact than introduction of the same in the United Kingdom or USA market. However, as Nepal is considered as the hub of manufacturing clothing product made from pashmina. It is much more easier for the marketers to target Australian market as compared to other European market. In fact, iarnien and Vienaindien (2014) mentioned that the transport or import-export cost in the Australian market is comparatively cheaper than other European market. Therefore, if the marketers can actually develop effective value chain strategy for the introduction of pashmina clothing product in the international market, it definitely can able to generate huge amount of revenue. By contrast D'Souza (2015) mentioned that Australian garment market is comparatively thin, as the citizens spend major portion of their income in the household, transport and communication equipment. Still it probably poses the greater market compared to other Asian countries. In addition, Australia is considered as one of the major tourist destination of the world. Therefore, people from all over the wo rld purchase clothing and accessories from the Australian market. Hence, targeting Australia for the introduction of the pashmina clothing can actually provide marketers the optimum international exposures that they are willing to achieve. Effectiveness of starting up a business regarding pashmina clothing of Nepal: As a raw material for the development of the clothing, pashmina is considered among the finest. Since, the wool that made from pashmina is considered among the softest and most luxurious wool made around the world. It requires specific atmosphere for the manufacturing of the pashmina product. As a result, it does not have face that much competitions as compared to those clothing garments that developed from other raw materials. Gibson (2015) mentioned that unique product offering does have huge amount of impact on the development of the new market. Since, it provides the customer complete new range of products. Introduction of pashmina clothing can actually give huge amount of influence on the business activity. As mentioned earlier, different types climate induces the people of Australia to purchase various types of woolen garments. This garments made of various type of raw materials. According to Ishfaq (2015) only 15% of the total woolen garment that used in the Australia are actu ally made by utilizing pashmina. It indicates that there is a huge potential market that yet to be captured by the marketer. In addition, Nepal manufactured variety of pashmina products like cashmere, angora, karakul, merino, shahtoosh etc. Jia et al. (2016) mentioned that the fiber manufacture from these various type of pashmina is extremely soft. Therefore, it is very popular among the Australian people. However, Lee, Kim and Yang (2015) highlighted the fact that effectiveness of introduction of any product into a new market actually depends on several factors. Firstly, the marketers of the pashmina clothing have to identify the kind of competition they have to face at the time of introducing the pashmina products line. As per the article by Marks (2013) competitors analysis is extremely crucial, as it will help the marketers to develop strategies that can counter the strategies of the competitors. In fact, it will help the marketers to identify the market and also evaluate the exact type of needs that the citizen of Australia possesses. This analysis will help the marketers of pashmina clothing to targe t the ideal customers. Melchior (2012) mentioned the fact that successful introduction of new product with minimum financial outlay, it is very important to focus exclusively on those part of the market that the marketers feels has the greater chances of gaining popularity. However, to target those customers or those parts of the market, marketers first have to identify the portion, which are purchasing similar type of products. Oh and Prasai (2012) mentioned the fact that it is easier to fill the needs of the customers than to create a need. Thus, effective strategy for developing market in Australia will also have to focus on to fill up the needs of the potential customers by providing similar type of stylish clothing that is made out of pashmina. According to Poudel, Hellmann and Perera (2014) effective strategy for developing new market in Australia will also have to consider developing unique value proposition for the pashmina product. Since, current business environment is changing all the time, introduction of a product in to a new market demands huge challenges for the company. As per Prasai (2014) effective introduction of pashmina product line the marketers have to develop value proposition that they will provide to the customers and then they have to consider about the exploitation that the marketers engages regarding to selling and marketing the value of the brand and realizing its objectives. Developing value proposition also will help the marketers to create popularity of the pashmina product in the new market. Marketing strategy also plays a key role in developing effective market for the marketers of the pashmina product line. Since, effectiveness of introducing of any product highly depended on the kind of awareness that the company has able to spread about the particular product. As without creating awareness, no product can actually able to grab a significant portion of the market share, the marketers also have to implement marketing strategy so that the potential customer can actually able to gain major portion of the market share. Popularity of pashmina clothing will also depend on the pricing strategy, which the marketers select to gain major portion of the market. Since, the marketers have to conduct import export services to provide pashmina clothing in the Australian market. The pricing strategy of this clothing will have several layers. The marketers have to initiate trademark to their product. So that consumers can actually able to identify the product from the rest of the mark et. According Rana et al. (2015) trademark is highly associated with the emotion of the customers. Since, they perceive that the product with specific trademark will actually help the pashmina industry to spread their business not only in Australia but on the entire world. Scholar (2016) mentioned that Nepalese pashmina clothing is actually registered in total 38 countries of the world. This allows the marketers to easily utilize market of these countries for the purpose increasing the present level sales. In last few years, Nepalese pashmina industry has able to grow up to 20%, which allows the marketers a significant amount of excessive pashmina to export in the foreign countries. Especially, in the Asian countries, clothing line of pashmina product has able to gain huge popularity will its stylish and useful product line. Over the years, the product made from the pashmina of Nepal has able to gain huge portion of the market. Future of pashmina clothing business in the Australian market: As mentioned earlier, pashmina clothing line has able to gain popularity in the world market with its unique and high quality product. However, after the adulteration of the pashmina clothing, the business of the Nepalese pashmina have experienced huge amount of drop in the world market. At the time of 1999 to 2000, 7.5 billion rupees of pashmina was exported in the world market, which come down to 1.3 billion in the year of 2010. Studies identified the fact that the drop in the demand for the Nepalese pashmina product is due to the supply of product, which is not up to the expected quality of the customers. In fact, many cases have identified the fact Nepal pashmina clothing actually exported with mix of other wools. According to Shakyawar et al. (2015) these incident have made serious impact on the worldwide businesses of the of the Nepalese pashmina clothing. As a result of that the introduction of pashmina product line will have to go through several challenges that the marketer have to deal with in order to place the product effectively in the world market. As opined by Turney (2013) to effectively introduce product in the Australian market, the marketers first have to regain the trust of the customers that there will no issues regarding the quality of the delivered product. Since, customers expected to have the best quality of product available in the market, when they are looking purchase pashmina product line. Poudel, Hellmann and Perera (2014) mentioned the fact that pashmina product has able to gain huge amount of popularity among the people all over the world because of the Parisian designers. Since, they illustrated various kind of product range made from the Nepalese pashmina in late 1990s. Before that, pashmina clothing only considered for the traditional wear, which created huge amount of negative impact on the worldwide businesses of the product. Particularly with the modern Australian culture, traditional wear just does not goes with the people. Hence, the product has struggled to establish itself as a premier clothing line. However, as more and more research is happening all over the world to introduce clothing that can goes with all kinds of culture and personality, pashmina also has able to gain popularity in the market slowly. In fact, the drop of businesses in the recent years is not because of that the pashmina product has not able to cope up with the change in thoughts and culture but it happened because of the lack of quality. However, introduction of clothing product in the Australian market is very tuff. Since, the market of clothing line is already filled up with the huge number of competitors. Furthermore, each and every marketers is looking to implement strategy that can potentially outplace its competitors in the market. As a result of that, pashmina clothing line will also have to face immense competition from the competitors like The Industry Association for Direct Selling in Australia and Zelda Cashmere International Pty Ltd. For that reason if pashmina product line cannot able to adopt strategies that can actually counter the strategies of these competitors, it can never able to introduce itself successfully in the market. In addition, the marketers of pashmina product line will also have to face challenges from the online trading market. As the entire world is technologically evolving, every day new technologies are also coming up that changing the process of the businesses. In current time, e-commerce has come up as one of the major player of the world market that completely changes the way of businesses. Since, people can actually purchase those products of any kind with the use of the e-commerce sites, which is not easily available in the market. Hence, introduction of Nepalese pashmina clothing in the Australian market will have to face immense competition from the online competitors like cashmere zone, pashmina online, pashmina passion, pashminastore.com, myer.com and many more. Hence, marketers will have to enforce crucial strategies in order to secure the future of the Nepalese pashmina clothing in the Australian market. Literature gap: The above analysis highlighted the fact that introduction of pashmina clothing line will have to face many challenges in the Australian market. Hence, marketer will have to be extremely careful at the introduction stage of pashmina clothing. Since, pashmina clothing is generally available at a higher price. Target market of marketers will have to be high-level income group people. However, as the goal regarding the introduction of pashmina clothing is to grab comparatively unaffected market of Australia, marketers also have to target other income level groups as well. Since, pashmina clothing have huge potential, the entire Australian market will have to consider as the market size. Marketers will have to focus on the advance technology such as social media marketing, mobile marketing, and email marketing to grab the attention of the high-income level group of the Australian market. As mentioned earlier, Australian people like to use different types of clothing. As a result, marketer s will have to face competition from all other types of fabrics used in the clothing industry. Conclusion: From the above discussion, it can be evaluated that pashmina clothing line of Nepal still has huge amount of potential to grab major portion of the world clothing market. However, the clothing line will have to go through huge amount of challenges at the time of introduction in the world market. The study also evaluated the fact that the expected amount of impact by the introduction of the pashmina product can only be achieve by the marketers if they were able to implement marketing strategies successfully in the market. Hence, no clear-cut conclusion can be made on the expected outcome of the introduction of the pashmina clothing in the Australian market. The impact actually depends on many other factors as well. References: Ben Shalom, A., Greenstein, L., Steiner, E. and Teomim, D., Ben Shalom and Amir, 2015.FLEXIBLE CONDUCTING MATERIALS AND METHODS FOR THE MANUFACTURE THEREOF. U.S. Patent 20,150,294,756. BUCKRIDGE, S.O., 2014. The rubaha, or Russian folk tunic, is a traditional Russian ankle-length, long-sleeved womens clothing usually worn under a sarafan dress or a poneva skirt (in the manner of an underdress).Ethnic Dress in the United States: A Cultural Encyclopedia, p.250. Campbell, V., 2015. The Red Pashmina. InThe Memory of Clothes(pp. 3-6). SensePublishers. Carrigan, M. and Bosangit, C., 2016. 5 The Challenges of Responsible Marketing and Consumption.Ethics and Morality in Consumption: Interdisciplinary Perspectives, p.75. Chang, A., 2013.Clothing and covering system with various functions. U.S. Patent Application 14/089,362. iarnien, R. and Vienaindien, M., 2014. 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